Build bikes for Africa by eating candy

Cadbury is running an ad campaign that’s got an interesting cycling theme to it.

www.thebicyclefactory.ca will see Cadbury build and deliver up to 5,000 bikes to Africa based on UPC entries being entered by consumers.

According to the contest rules, eligible products include “Canadian labeled Dentyne*, Stride*, Cadbury*, Maynards*, Trident*, Bubblicious*, Certs* Chiclets*, Clorets*, Jersey Milk* and Halls*, but excluding some seasonal products.”

There are some pretty nice prizes, including a grand prize trip to Africa.

All in all a pretty sweet deal for just eating some candy…

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